What is the Beacon Santa Telethon?
The Beacon Santa Telethon is a student-run, 27-hour event broadcast live from Maynard High School on radio and television. We also live stream online on our website, wavm.org. The 2021 telethon will mark the 43rd year anniversary since it began in 1978.
The annual telethon consists of a variety of acts, segments, radio shows, live entertainment, and more! A large part of the telethon is our live auction, where people can bid on flower arrangements, gift cards, toys, clothing, electronics, and hundreds of other items. Auction items are donated before the event by small families, large businesses, and everyone in between! However, the telethon wouldn’t be successful without monetary donations from our viewers. All proceeds raised by the telethon are given directly to the Beacon Santa Fund, a non-profit that supports families during the holiday season.